Watch AmpUp 2025 On Demand
Missed a session or want to rewatch your favorites? They're all here.
AmpUp 2025 brought together top experts in SEO, AI, reputation management, and digital strategy for two days of actionable insights and bold conversations. Now, you can experience it all—anytime, anywhere.
Whether you want to learn how to influence Google’s local ranking algorithm, fight fake reviews, automate responses, or translate data into strategy, the full event lineup is ready for you to explore on demand.
▶️ Explore the Sessions
Each session is packed with valuable insights—click 'Watch On Demand' to begin watching.

AmpUp Day 1: Customer Onramp: Streamlining Your GatherUp Integration
Matt Saegar guided attendees through the Customer Onramp—demonstrating how to streamline GatherUp integration for faster, smoother onboarding and long-term success.
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AmpUp Day 1: Response Artistry Crafting Replies That Build Loyalty
This session explored how thoughtful responses to customer feedback can reinforce brand values, build trust, and turn everyday interactions into lasting loyalty.
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AmpUp Day 1: Data Storytelling Unlocking Actionable Intelligence Through Smart Insights
Susie Waltz showed how data storytelling transforms raw data into clear, compelling narratives that drive action, making insights more accessible and impactful across teams.
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AmpUp Day 2: Welcome Keynote
Michael Yules kicked off the event with a keynote on the future of GatherUp and Grade.us, highlighting how customer experience, reputation, and technology must align—especially in an AI-driven world where trust and authenticity are essential.
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AmpUp Day: 2 Top Trends Reshaping Digital Agencies from Promethean Research
Nick Petroski unpacked the latest research and trends that are reshaping the digital agency world. From shifting service models to the rise of AI-driven automation, this session provided a data-rich look at how agencies are evolving—and what they must do to stay competitive in 2025 and beyond.
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AmpUp Day 2: Local SEO Theory & Praxis Difference Makers in Today's World
Local SEO expert Mike Blumenthal shared practical strategies and key insights into what drives local search success in 2025—from Google Business Profiles to review signals and evolving search behaviors.
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AmpUp Day 2: Internal Buy In How We Convinced Leadership to Invest in Digital Reputation
Marianne and Chris shared how they secured leadership buy-in for digital reputation efforts, using ROI-driven arguments and strategic alignment to scale their programs effectively.
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AmpUp Day 2: The Agency Foot in the Door Sales System
Jason Swenk shared his "foot in the door" system for helping agencies win more clients by showcasing value early, handling objections, and turning leads into long-term partnerships.
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AmpUp Day 2: Content Strategy Evolution Balancing SEO Needs with Brand Authenticity
Cathy and Jim discussed how to balance SEO with authentic storytelling, sharing tips for creating content that builds trust, connects with audiences, and performs in search.
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AmpUp Day 3: What's New at GatherUp?
Alexia Platenburg shared the latest GatherUp innovations, including new features and smarter workflows, showing how the platform is evolving to meet today’s reputation management needs.
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AmpUp Day 3: The Truth About How Reviews Impact Ranking On Google
Joy Hawkins revealed how reviews impact Google rankings, busting common myths and highlighting which factors truly matter—backed by real data and testing.
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AmpUp Day 3: Influencing the Algorithm, Brand Strategies for the AI Age
Brad Wetherall, Former Director of GBP at Google, walks us through how brand is an important level in your SEO efforts in this age of AI search.
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AmpUp Day 3: Leveling The Playing Field: The Fight Against Fake Reviews
Jason Wortham exposed the rise of fake reviews and shared tools to detect, report, and prevent them—highlighting the ethical and competitive stakes for honest brands.
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AmpUp Day 3: Closing Keynote
Mél Attia closed AmpUp 2025 with a keynote on trust, innovation, and community—urging attendees to lead with empathy and purpose in the reputation-first era.
Watch On DemandGrab the presentation slides from your favorite sessions—just click the 'Download' links below.