Back to School 2025: Watch All Lessons & Sessions On Demand

Missed a session or want to revisit the lessons? They're all here.

Our Back to School for Digital Agencies 2025 event packed a full day with expert insights on local SEO, reputation management, and agency growth. Now you can stream every high-impact session on demand anytime.

From mastering Google Business Profiles to fighting fake reviews, automating responses, and turning reputation data into strategy, the entire lineup is ready for you to watch.

▶️ Explore the Sessions
Each session delivers fast-paced, practical takeaways you can put to work right away.
Click Watch On Demand to start learning.

Back to School - Chris Snellgrove and Tamara Biljman-Sep-30-2025-09-17-08-8783-PM

Opening Keynote

Michael Yules shared how AI, local SEO, and authentic reputation management reshaped the landscape, and what agencies needed to do to remain indispensable.

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Back to School - Chris Snellgrove and Tamara Biljman (2)

Session 1

Nicholas Petroski explained how AI changed the way agencies operated, competed, and delivered value. He showed how top agencies used AI to streamline operations, sharpen strategy, and reimagine client value.

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Interactive Lab #1

Matt Saeger, VP of Customer Experience, led this hands-on training where participants spotted and flagged spam reviews, drafted compliant replies, and turned negative customer experiences into opportunities to build trust and strengthen reputation.

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Session 2

Explore a forward-looking GBP strategy that pairs always-on content, review recency, and strong data hygiene to keep clients visible and trusted.

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GatherUp Office Hours

Optional “ask-me-anything” on SGE/AI Overviews, zero-click realities, and measurable tactics for clients.

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The Next-Gen Agency Playbook

Tamara Biljman shared her playbook for pitching, packaging, and winning in a competitive market, showing how she evolved services, stood out in sales conversations, and grew smarter.

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Product Keynote

First look at GatherUp’s newest release with live demos, an agency case study, and competitive edge takeaways.

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Interactive Lab #2

Attendees brought a GBP or listing and left with three repeatable optimizations, from categories to visuals, that scale across clients.

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Session 3

Learn how to triage suspensions, duplicates, and disappearing reviews, assemble evidence for support, and communicate effectively to resolve issues fast.

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