Local businesses can’t succeed without maintaining their Google Business Profile. However, many companies don’t complete or spend time optimizing it — resulting in poor organic reach and visibility.
As a multi-location business or franchise, an optimized Google Business Profile is the most effective way to improve business without a huge financial investment. And if you use the right tools, you can do it without a huge investment of your time too.
Watch our webinar on demand to learn how to optimize your Google Business Profile to drive conversions and improve your local search ranking. You’ll hear from local SEO expert and Founder & President of Whitespark, Darren Shaw and learn how to:
- Achieve better conversion rates and rankings
- Provide customers all the information they need to choose your business
- Stand out from your competition
- And get a chance to ask all your Google-related questions!
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Darren founded Whitespark in 2005 as a web design and development company, however, his passion and curiosity for all things local search led to a shift in focus in 2010, and ultimately to what the company is today. These days, Whitespark specializes in local search software and services and is one of the most respected and cited in the industry. Darren has been working on the web for over 19 years and loves everything about local SEO. He leads research initiatives such as the Local Search Ranking Factors survey and the Local Search Ecosystem. He is a regular contributor to search marketing publications, and speaks at conferences around the globe.