How to AI-Proof Your Rankings with Reviews

Google’s AI-powered results are transforming how local businesses show up online and reviews are no longer just about trust. They’re about visibility, relevance, and conversion.

In this live webinar, Mél Attia presented research conducted with Local SEO expert Miriam Ellis to unpack the surprising (and actionable) data behind consumer review behavior and what really moved the needle in AI-powered local search. Drawing from GatherUp’s latest industry benchmarks and consumer research, she revealed how proactive reputation strategies drove real SEO outcomes and why agencies were uniquely positioned to lead the charge.

What attendees learned:

  • Why star ratings, review recency, and response behavior mattered in Local SEO
  • How Google’s AI (SGE) changed the rules for map pack visibility
  • The technical review signals that helped (or hurt) rankings in 2025
  • How agencies could package reputation strategy as a core Local SEO service

Whether they were already running review campaigns or just starting to build a reputation product, this session provided the data, tactics, and narrative to win.

Future-Proof Your Rankings

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GatherUp empowers agencies and multi-location brands to build, manage, and defend their online reputation - all in one place. Our platform helps you transform customer feedback into measurable growth, loyalty, and brand trust.

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