Local SEO is entering its most disruptive era in a decade.
AI Overviews are changing click behavior. Zero-click results are accelerating. And review signals (recency + velocity) are now driving visibility more than traditional ranking factors.

Join GatherUp’s Alexia Platenburg and Tori Begg (Mind & Machine DFW) for a tactical fireside chat built for practitioners who need clear, actionable next steps, not theory.

⏱ 40-minute fireside chat + 10-minute live Q&A
🎯 Built for SMBs, agencies, and multi-location marketers managing Local SEO + reputation

Why This Matters Right Now

Search is becoming AI-mediated. That means a new mix of signals is deciding visibility:

⚪ AI Overviews + personalized SERPs influence more local purchase journeys than ever
⚪ Fewer sources get surfaced in AI answers → winners take more
⚪ Review recency, velocity, and content depth are increasingly tied to Local Pack visibility
⚪ First-party review data + schema are becoming essential for AI discoverability 

If your strategy still revolves around rankings alone, you’ll fall behind fast.

Who This Webinar Is For

This session is built for marketers and teams who manage local visibility and reputation at scale, including:

⚪ SMB owners and local marketing managers
⚪ Digital marketing agencies managing Local SEO + reputation programs
⚪ In-house marketers at multi-location brands
⚪ SEO specialists, account managers, paid/organic media teams
⚪ Marketing leaders influencing martech decisions 

Frequently Asked Questions

Who is this webinar for?
This session is designed for SMBs, agencies, and multi-location marketing teams managing local visibility, reviews, and reputation strategy.

What will I learn?
You’ll get tactical steps to improve visibility in an AI-driven local search landscape, including GEO, AI Overviews, and the review signals that influence ranking and trust.

Is this session tactical or high-level?
Tactical. You’ll leave with a practical playbook and clear next steps you can apply immediately.

Do I need to be an SEO expert to attend?
No. We’ll break everything down in plain language and focus on actionable strategies.

What is GEO (Generative Engine Optimization)?
GEO is optimizing your content, data, and reputation signals so AI engines (like AI Overviews and other answer engines) are more likely to surface and cite your business.

Will this cover AI Overviews and zero-click search?
Yes. We’ll explain what’s changing and what signals matter most now that AI is mediating the local search journey.

How do reviews impact visibility now?
Review recency, velocity, and content depth are increasingly tied to Local Pack visibility and consumer trust and we’ll show how to build a sustainable strategy.

Is this helpful for multi-location brands?
Absolutely. You’ll learn how to scale GEO and review strategy across 10, 50, or 500 locations without burning out your team.

Will agencies get value from this session?
Yes. We’ll cover how agencies can operationalize review strategy, build GEO-ready systems, and create a scalable competitive advantage for clients.

Is this a product demo?
No. This is an educational fireside chat focused on tactics and frameworks. We may reference best practices and examples, but the session is strategy-first.

How long is the webinar?
50 minutes total: 40-minute fireside chat + 10-minute live Q&A.

Will I get a recording?
Yes. If you register, we’ll send the recording afterward even if you can’t attend live.

Can I ask questions?
Yes. You’ll be able to submit questions during the webinar, and we’ll answer them live during Q&A.