Local SEO is entering its most disruptive era in a decade.
AI Overviews are changing click behavior. Zero-click results are accelerating. And review signals (recency + velocity) are now driving visibility more than traditional ranking factors.
Why This Matters Right Now
Search is becoming AI-mediated. That means a new mix of signals is deciding visibility:
⚪ AI Overviews + personalized SERPs influence more local purchase journeys than ever
⚪ Fewer sources get surfaced in AI answers → winners take more
⚪ Review recency, velocity, and content depth are increasingly tied to Local Pack visibility
⚪ First-party review data + schema are becoming essential for AI discoverability
If your strategy still revolves around rankings alone, you’ll fall behind fast.
Who This Webinar Is For
This session was built for marketers and teams who manage local visibility and reputation at scale, including:
⚪ SMB owners and local marketing managers
⚪ Digital marketing agencies managing Local SEO + reputation programs
⚪ In-house marketers at multi-location brands
⚪ SEO specialists, account managers, paid/organic media teams
⚪ Marketing leaders influencing martech decisions