How to Get Started with SMS Marketing - Local Business Guide
How to start and scale your SMS marketing services
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As a local business, it can feel overwhelming to try and execute all the marketing strategies that
can help your business. You may try a combination of social, search, and email marketing activities, but research shows declining click-through rates for these tactics1 — it’s time for SMS marketing.
SMS marketing is the fastest-growing marketing channel in the world.2 That’s because it can provide better reach, engagement, and ROI than any other marketing tactic. A marketing tactic that has a low-cost and broad reach is a no-brainer. As a business owner, it’s easy to do and quick to implement. Every business can find a place and purpose for SMS marketing.
Learn more about SMS marketing and how to get started with this guide, it covers:
- The benefits of SMS marketing — so you can get your clients on board
- How to build an effective SMS marketing strategy
- Best practices for texting customers, including industry-specific examples
- How to get your clients’ first campaign started
1 The CMO Survey. TheCMOSurvey.com. March 2023.
2 State of Texting Report. Zipwhip. 2021.