<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://go.gatherup.com/beyond-the-stars-how-american-consumers-use-reviews-to-choose-local-businesses</loc><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20the%20stars%20-%20a%20few%20favorite%20takeways%20(1).png</image:loc><image:caption>Beyond the stars - a few favorite takeways (1)</image:caption><image:title>Beyond the stars - a few favorite takeways (1)</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20the%20stars%20-%20a%20few%20favorite%20takeways%20(2).png</image:loc><image:caption>Beyond the stars - a few favorite takeways (2)</image:caption><image:title>Beyond the stars - a few favorite takeways (2)</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20Do%20any%20of%20the%20following%20review%20elements%20increase%20your%20trust%20in%20a%20review%E2%80%99s%20authenticity%20.png</image:loc><image:caption>Beyond Stars - Do any of the following review elements increase your trust in a review’s authenticity </image:caption><image:title>Beyond Stars - Do any of the following review elements increase your trust in a review’s authenticity </image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Hero%20Image.png</image:loc><image:caption>Hero Image</image:caption><image:title>Hero Image</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20Why%20don%E2%80%99t%20you%20write%20more%20reviews%20than%20you%20currently%20do.png</image:loc><image:caption>Beyond Stars - Why don’t you write more reviews than you currently do</image:caption><image:title>Beyond Stars - Why don’t you write more reviews than you currently do</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20warning%20label-1.png</image:loc><image:caption>Beyond Stars - warning label-1</image:caption><image:title>Beyond Stars - warning label-1</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20Responses%20for%20good%20customer%20service.png</image:loc><image:caption>Beyond Stars - Responses for good customer service</image:caption><image:title>Beyond Stars - Responses for good customer service</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20the%20stars%20-%20How%20often%20do%20you%20read%20online%20reviews%20before%20choosing%20a%20local%20business%20for%20a%20transaction.png</image:loc><image:caption>Beyond the stars - How often do you read online reviews before choosing a local business for a transaction</image:caption><image:title>Beyond the stars - How often do you read online reviews before choosing a local business for a transaction</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20the%20stars%20-%20How%20much%20do%20you%20trust%20online%20reviews%20when%20evaluating%20whether%20to%20give%20a%20local%20business%20a%20try.png</image:loc><image:caption>Beyond the stars - How much do you trust online reviews when evaluating whether to give a local business a try</image:caption><image:title>Beyond the stars - How much do you trust online reviews when evaluating whether to give a local business a try</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20How%20often%20do%20you%20leave%20reviews%20after%20you%20transact%20with%20a%20business-1.png</image:loc><image:caption>Beyond Stars - How often do you leave reviews after you transact with a business-1</image:caption><image:title>Beyond Stars - How often do you leave reviews after you transact with a business-1</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20Which%20of%20the%20following%20applies%20to%20you%20in%20regards%20to%20positive%20reviews.png</image:loc><image:caption>Beyond Stars - Which of the following applies to you in regards to positive reviews</image:caption><image:title>Beyond Stars - Which of the following applies to you in regards to positive reviews</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20Which%20of%20the%20following%20motivates%20you%20to%20write%20local%20business%20reviews.png</image:loc><image:caption>Beyond Stars - Which of the following motivates you to write local business reviews</image:caption><image:title>Beyond Stars - Which of the following motivates you to write local business reviews</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-if%20you%20believe%20a%20business%20uses%20AI%20to%20respond%20to%20its%20reviews-1.png</image:loc><image:caption>Beyond Stars -if you believe a business uses AI to respond to its reviews-1</image:caption><image:title>Beyond Stars -if you believe a business uses AI to respond to its reviews-1</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20When%20were%20you%20last%20asked%20to%20leave%20a%20review%20by%20a%20local%20business.png</image:loc><image:caption>Beyond Stars - When were you last asked to leave a review by a local business</image:caption><image:title>Beyond Stars - When were you last asked to leave a review by a local business</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20Where%20do%20you%20write%20reviews_%20Select%20all%20that%20apply.png</image:loc><image:caption>Beyond Stars - Where do you write reviews_ Select all that apply</image:caption><image:title>Beyond Stars - Where do you write reviews_ Select all that apply</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20the%20stars%20-%20Which%20of%20these%20do%20you%20trust%20more%20-%20online%20vs%20personal%20reco.png</image:loc><image:caption>Beyond the stars - Which of these do you trust more - online vs personal reco</image:caption><image:title>Beyond the stars - Which of these do you trust more - online vs personal reco</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-if%20a%20business%20ignores%20your%20negative%20review.png</image:loc><image:caption>Beyond Stars -if a business ignores your negative review</image:caption><image:title>Beyond Stars -if a business ignores your negative review</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20How%20often%20will%20you%20leave%20a%20review%20when%20a%20local%20business%20asks%20you%20to.png</image:loc><image:caption>Beyond Stars - How often will you leave a review when a local business asks you to</image:caption><image:title>Beyond Stars - How often will you leave a review when a local business asks you to</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20Responds%20well%20to%20your%20complain%2c%20how%20doesit%20influence%20you-1.png</image:loc><image:caption>Beyond Stars - Responds well to your complain, how doesit influence you-1</image:caption><image:title>Beyond Stars - Responds well to your complain, how doesit influence you-1</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20When%20do%20you%20tend%20to%20read%20local%20business%20reviews%20the%20most%20during%20the%20buying%20process.png</image:loc><image:caption>Beyond Stars - When do you tend to read local business reviews the most during the buying process</image:caption><image:title>Beyond Stars - When do you tend to read local business reviews the most during the buying process</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20the%20stars%20-%20Which%20specific%20review%20platforms%20do%20you%20trust%20the%20most%20.png</image:loc><image:caption>Beyond the stars - Which specific review platforms do you trust the most </image:caption><image:title>Beyond the stars - Which specific review platforms do you trust the most </image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20How%20recent%20should%20a%20review%20be%20for%20it%20to%20impact%20your%20decision.png</image:loc><image:caption>Beyond Stars - How recent should a review be for it to impact your decision</image:caption><image:title>Beyond Stars - How recent should a review be for it to impact your decision</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20Responding%20to%20complaints.png</image:loc><image:caption>Beyond Stars - Responding to complaints</image:caption><image:title>Beyond Stars - Responding to complaints</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20Which%20of%20the%20following%20applies%20to%20you%20in%20regards%20to%20negative%20reviews.png</image:loc><image:caption>Beyond Stars - Which of the following applies to you in regards to negative reviews</image:caption><image:title>Beyond Stars - Which of the following applies to you in regards to negative reviews</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20How%20does%20the%20presence%20of%20owner%20responses%20to%20local%20business%20reviews%20influence%20you.png</image:loc><image:caption>Beyond Stars - How does the presence of owner responses to local business reviews influence you</image:caption><image:title>Beyond Stars - How does the presence of owner responses to local business reviews influence you</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Global%20Editor%20%20(1).png</image:loc><image:caption>Global Editor  (1)</image:caption><image:title>Global Editor  (1)</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20When%20do%20you%20prefer%20to%20be%20asked%20to%20review%20a%20business-1.png</image:loc><image:caption>Beyond Stars - When do you prefer to be asked to review a business-1</image:caption><image:title>Beyond Stars - When do you prefer to be asked to review a business-1</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20What%20is%20the%20minimum%20overall%20star%20rating%20a%20local%20business%20needs%20to%20have%20for%20you%20to%20consider%20choosing%20it.png</image:loc><image:caption>Beyond Stars - What is the minimum overall star rating a local business needs to have for you to consider choosing it</image:caption><image:title>Beyond Stars - What is the minimum overall star rating a local business needs to have for you to consider choosing it</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20Which%20of%20the%20following%20best%20describes%20your%20take%20on%20Artificial%20Intelligence%20(AI)%20when%20it%20comes%20to%20local%20business%20reviews%20(1).png</image:loc><image:caption>Beyond Stars - Which of the following best describes your take on Artificial Intelligence (AI) when it comes to local business reviews (1)</image:caption><image:title>Beyond Stars - Which of the following best describes your take on Artificial Intelligence (AI) when it comes to local business reviews (1)</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20Thinking%20of%20the%20last%20time%20you%20consulted%20reviews%2c%20what%20did%20you%20consult%20%20(1).png</image:loc><image:caption>Beyond Stars - Thinking of the last time you consulted reviews, what did you consult  (1)</image:caption><image:title>Beyond Stars - Thinking of the last time you consulted reviews, what did you consult  (1)</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/How%20many%20reviews%20do%20you%20typically%20read%20before%20forming%20an%20opinion%20about%20a%20local%20business.png</image:loc><image:caption>How many reviews do you typically read before forming an opinion about a local business</image:caption><image:title>How many reviews do you typically read before forming an opinion about a local business</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20How%20do%20you%20prefer%20to%20be%20asked%20to%20review%20a%20business.png</image:loc><image:caption>Beyond Stars - How do you prefer to be asked to review a business</image:caption><image:title>Beyond Stars - How do you prefer to be asked to review a business</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20Which%20of%20the%20following%20describes%20your%20sentiment%20towards%20fake%20and%20spam%20reviews.png</image:loc><image:caption>Beyond Stars - Which of the following describes your sentiment towards fake and spam reviews</image:caption><image:title>Beyond Stars - Which of the following describes your sentiment towards fake and spam reviews</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20the%20stars%20-%20compared%20to%205%20years%20ago%2c%20how%20much%20time%20are%20you%20spending%20reading%20local%20business%20reviews%20(1).png</image:loc><image:caption>Beyond the stars - compared to 5 years ago, how much time are you spending reading local business reviews (1)</image:caption><image:title>Beyond the stars - compared to 5 years ago, how much time are you spending reading local business reviews (1)</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20the%20stars%20-%20are%20you%20looking%20for%20local%20business%20recommendations%20on%20any%20of%20the%20following.png</image:loc><image:caption>Beyond the stars - are you looking for local business recommendations on any of the following</image:caption><image:title>Beyond the stars - are you looking for local business recommendations on any of the following</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20Stars%20-%20How%20quickly%20should%20they%20respond%20to%20negative%20reviews.png</image:loc><image:caption>Beyond Stars - How quickly should they respond to negative reviews</image:caption><image:title>Beyond Stars - How quickly should they respond to negative reviews</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Beyond%20the%20stars%20-%20Which%20of%20these%20do%20you%20trust%20more.png</image:loc><image:caption>Beyond the stars - Which of these do you trust more</image:caption><image:title>Beyond the stars - Which of these do you trust more</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://go.gatherup.com/webinars-the-future-of-digital-agencies-in-2025-exclusive-panel-discussions</loc><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/54167171-0-GatherUp-Logo-1.svg</image:loc><image:caption>54167171-0-GatherUp-Logo-1</image:caption><image:title>54167171-0-GatherUp-Logo-1</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Devon.jpeg</image:loc><image:caption>Devon</image:caption><image:title>Devon</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/1-4.png</image:loc><image:caption>1-4</image:caption><image:title>1-4</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Ron%20Callis%20Jr-042-2%20(6).jpg</image:loc><image:caption>Ron Callis Jr-042-2 (6)</image:caption><image:title>Ron Callis Jr-042-2 (6)</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/3-4.png</image:loc><image:caption>3-4</image:caption><image:title>3-4</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Global%20Editor%20%20(1).png</image:loc><image:caption>Global Editor  (1)</image:caption><image:title>Global Editor  (1)</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/2-Dec-19-2024-04-42-23-5316-PM.png</image:loc><image:caption>2-Dec-19-2024-04-42-23-5316-PM</image:caption><image:title>2-Dec-19-2024-04-42-23-5316-PM</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Cait%20Anderson.jpeg</image:loc><image:caption>Cait Anderson</image:caption><image:title>Cait Anderson</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Screenshot%202025-01-16%20at%2011.16.46%20AM.png</image:loc><image:caption>Screenshot 2025-01-16 at 11.16.46 AM</image:caption><image:title>Screenshot 2025-01-16 at 11.16.46 AM</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Digital%20Agency%20Predictions%20-%20Landing%20Page%20Hero.png</image:loc><image:caption>Digital Agency Predictions - Landing Page Hero</image:caption><image:title>Digital Agency Predictions - Landing Page Hero</image:title></image:image><lastmod>2025-01-16</lastmod></url><url><loc>https://go.gatherup.com/webinar-optimizinggbp</loc><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/GatherUp%20-%20Webinar%20(3).png</image:loc><image:caption>GatherUp - Webinar (3)</image:caption><image:title>GatherUp - Webinar (3)</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Webinar%20(2).png</image:loc><image:caption>Webinar (2)</image:caption><image:title>Webinar (2)</image:title></image:image><lastmod>2024-09-09</lastmod></url><url><loc>https://go.gatherup.com/webinar-balancetechhuman</loc><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/GatherUp%20-%20AIWebinar2.png</image:loc><image:caption>GatherUp - AIWebinar2</image:caption><image:title>GatherUp - AIWebinar2</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Andres%20Gym%20Crossed-Circle.png</image:loc><image:caption>Andres Gym Crossed-Circle</image:caption><image:title>Andres Gym Crossed-Circle</image:title></image:image><lastmod>2023-09-15</lastmod></url><url><loc>https://go.gatherup.com</loc><lastmod>2022-08-25</lastmod></url><url><loc>https://go.gatherup.com/2025-future-of-digital-agencies</loc><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/2-Dec-19-2024-04-42-23-5316-PM.png</image:loc><image:caption>2-Dec-19-2024-04-42-23-5316-PM</image:caption><image:title>2-Dec-19-2024-04-42-23-5316-PM</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Ben%20Edelstein.jpeg</image:loc><image:caption>Ben Edelstein</image:caption><image:title>Ben Edelstein</image:title></image:image><image:image><image:loc>https://20898970.fs1.hubspotusercontent-na1.net/hubfs/20898970/Digital%20Agency%20Predictions%20-%20Landing%20Page%20Hero.png</image:loc><image:caption>Digital Agency Predictions - 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