The Complete Proactive Reputation Management Playbook for Digital Agencies

Build a Reputation Management Service That Scales

Your clients care about their online reputation. But what are you doing with that insight?

If you’re still treating reputation as an afterthought or worse, just a review widget, you’re leaving money on the table. From Ratings to Revenue is your agency’s step-by-step playbook to transform reputation into a high-margin, high-retention service.

Book Cover - Ratings to Revenue

It’s not just about managing reviews. It’s about building a repeatable, scalable offering that drives revenue for your clients and your agency.

What You’ll Learn

Inside this guide, we break down everything you need to turn reputation into a true growth engine:

  • Why now? → Understand why proactive reputation management is exploding in value (and where most agencies fall short).

  • What clients actually want → Learn what SMBs are demanding, and how to deliver with less overhead and more ROI.

  • How to build the offer → From onboarding flows to automation, get our proven framework for delivering proactive, performance-based reputation management.

  • Pricing and packaging → Whether you’re bundling or going à la carte, we’ve got real-world strategies for setting prices that clients will say yes to.

  • Marketing & sales tactics → Attract the right clients, pitch reputation with confidence, and position it as a profit center not a line item.

  • Benchmarks that back it up → Use fresh 2024 data to compare performance, guide conversations, and show clients why it matters.

Ready to Build a Reputation Offering That Actually Pays?

Download the guide now and get the roadmap for turning stars into staying power and staying power into profit.

 
Preview the guide here
Cover page - from ratings to revenue
Table of Contents
Introduction
Page 4
Why reputation management matters now more than ever
Page 8
Page 9

Why This Guide?

You know SEO, you know paid, you know content. But reputation?
That’s the conversion layer too many agencies skip.

  • 82% of consumers choose businesses that respond to reviews
  • 73% won’t even consider a biz with less than 4 stars
  • NPS growth correlates directly with repeat business (hello, lifetime value)
  • Most agencies don’t package this service proactively—yet

That’s your edge.

Who This Is For

This guide is built for digital agency teams who:

  • Want to stand out in a saturated market
  • Need repeatable processes that scale with client growth
  • Are ready to turn reviews into results (not just reports)

If you’re an operations lead, strategist, or service designer—this one’s for you.

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