Launch a successful review strategy and avoid the traps along the way

Google is still the top search engine in the world.¹ So if you want more traffic to your business — you need a Google Business Profile. But understanding Google’s algorithms and keeping up with changes is a constant challenge, especially for new businesses. 

Whether your company has been around for a while, you’re just starting, or you are opening a new location, this guide will help you create and improve your review strategy for Google. You’ll learn: 

• How Google reviews, rankings, and ratings work together to help new businesses
• Several tips for how you can start getting reviews
• How to handle Google’s filters to give your review strategy a greater chance for success

1 Worldwide desktop market share of leading search engines, January 2015 to December 2022. Statista.