Healthcare Online Reputation Benchmarks for 2024  

Reputation Rx: A Data-Driven Guide to HIPAA-Compliant Review Generation 

Give your agency the insights it needs to build patient trust, boost star ratings, and stand out—without ever risking HIPAA violations.

Book Cover - 2024 Healthcare Reputation Benchmarks

Why It Matters

Healthcare is unique, and so are its reputation challenges. Between 2023 and 2024, review volume in the industry plunged by 47%, leaving many practices scrambling for social proof. At the same time, agencies that partner on proactive reputation management see their clients’ star ratings climb 14%, from 4.2 to 4.8 stars.

Without the right strategy, your healthcare clients risk appearing unresponsive or out of touch, and prospective patients simply click away.

 

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Take a peek at the guide
Cover page
Table of Contents
Introduction
Proactive Reputation Management
Healthcare's Unique Reputation Challenges
Let's be clear - Healthcare Industry
It's not just about having negative reviews

Key Findings

  1. Proactive vs. Passive
     Practices that actively solicit reviews outperform passive ones by up to 1.4 star points on Google.

  2. Email Still Leads
     Email-only requests deliver the highest first-party review counts—and when paired with SMS, they yield the best balance of first- and third-party feedback.

  3. Sector Spotlight
     Children’s Health saw NPS jump from 50.3 to 77.9 in 2024, the largest gain of any specialty.

  4. HIPAA Hurdles
     Agencies report client hesitation to engage publicly—concerns over patient privacy lead to delayed or missing responses, eroding trust.
Jim Mcdannald

Take the Next Step

Arm your agency with real data and strategic guidance. Download the Healthcare Online Reputation Benchmarks for 2024 now and start turning patient feedback into growth, confidently and compliantly.

Crafted for digital marketing agencies specializing in HIPAA-compliant healthcare marketing.

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