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Emerging Trends in Reputation Management:
The 2026 Shifts Local Businesses & Agencies
Need to Know
Reputation management is no longer “just reviews.” It’s quickly becoming a foundation for local rankings, a major input into AI-driven discovery, and a growing risk area as review fraud accelerates.
In this webinar, we break down the key shifts reshaping reputation management in 2026, based on GatherUp consumer research and industry insights, and what local businesses and agencies should do next to stay visible, trusted, and competitive.
You’ll learn:
⚪ How reputation signals influence Google Local Pack and Maps rankings
⚪ Why AI tools are becoming a new discovery layer for local businesses
⚪ How review fraud is increasing—and what a first line of defense looks like
⚪ Why scalable reputation programs are becoming a core growth strategy
This session is ideal for local business owners, multi-location brands, and marketing agencies supporting local clients.
👉 Watch the replay above.