Full-Stack Digital Marketer for B2B SaaS

Location: USA - Fully Remote
Full Time

We are seeking a resourceful, scrappy, and driven Full-Stack Digital Marketer to lead and execute multi-channel marketing initiatives for our growing B2B SaaS company. In this role, you’ll have the responsibility of managing and executing on a variety of marketing projects, from lead generation campaigns to creating video content, while working closely with marketing and sales teams. 

You will be supported by a solid RevOps team, strong marketing leadership and product marketing.

You should be ready to move quickly between different types of projects, thrive in a fast-paced environment, and have a passion for data-driven decisions. If you are versatile and have a hands-on approach, we want you on our team!

What Success Looks Like:

• Proactively drives multi-channel campaigns with a results-driven approach, setting clear goals and actively working to exceed lead generation and growth targets.
• Creates audience-centric content that’s engaging and relevant for B2B audiences, continually bringing creative ideas to keep our brand presence impactful and meaningful.
• Leverages data to guide decisions, demonstrating a data-informed and analytical mindset that optimizes campaigns and consistently improves ROI.
• Thrives in a fast-paced environment by being adaptable and resourceful, easily pivoting between projects and finding innovative, scrappy solutions to challenges.
• Collaborates effectively across teams, communicating openly and building strong cross-functional partnerships to ensure alignment and amplify marketing impact.

What You’ll Do: 
Campaign Planning, Execution & Demand Generation

• Supported by the VP Marketing, develop and execute marketing strategies that drive demand, generate qualified leads, and contribute to overall growth.
• Plan and manage multi-channel campaigns (email, SEO, paid search, social media, webinars, etc.) tailored to B2B SaaS buyers.
• Collaborate with RevOps and sales to ensure alignment between marketing-generated leads and sales.
  
  

 Content Creation & Social Media

• • Create compelling content like blog posts, eBooks/eguides, and snackable content for social media, driving awareness and engagement.
  • Create and edit video content for use in marketing campaigns, social media, and website assets.
  • Develop short-form, "snackable" content that resonates with busy B2B audiences and drives engagement across platforms. Even pioneer social media channels 
  • Use SEO best practices to optimize content for search engines, increasing organic traffic and rankings.
  • Create landing pages, social media posts and email campaigns in HubSpot. 
  • Manage performance campaigns across platforms and marketing agencies to reach decision-makers and increase brand visibility.
  • Manage social media channels, post content, engage with the audience, and grow our community presence.

Analytics & Optimization

• Use tools like Google Analytics, HubSpot, and Salesforce to track campaign performance, measure ROI, and optimize marketing efforts.
• Conduct A/B testing on landing pages, email campaigns, and ads to improve conversion rates.
• Continuously optimize the sales and marketing funnel to improve lead-to-customer conversion rates.
• Implement data-driven strategies to optimize key touchpoints, from website interactions to campaign touchpoints.

What You’ll Need 

• 3+ years of experience in full-stack marketing, specifically within a B2B SaaS environment.
• Strong hands-on experience with HubSpot for marketing automation and Salesforce for CRM.
• Demonstrated success in creating and optimizing multi-channel campaigns across email, SEO, paid ads, and social media.
• Solid content creation skills, with experience producing both long-form and short-form content.
• Video editing experience and the ability to create engaging snackable content is a plus.
• Proficiency with web analytics tools like Google Analytics and experience with A/B testing.
• Strong analytical skills with a passion for making data-driven decisions.
• Ability to pivot quickly between projects and be resourceful and scrappy in overcoming challenges.
• Excellent collaboration and communication skills, especially in cross-functional settings.
• Grit, tenacity, and a proactive attitude in driving marketing initiatives to success.

Nice-to-Have Skills

• Experience with webinar production and management.
• Basic design skills (e.g., Canva, Adobe Creative Suite) for creating visual assets.

Our Benefits

• Complete insurance coverage that pays 100% of employee medical, dental, vision, basic life & AD&D, and short-term disability premiums
• 401k company matching with 100% vesting right away, no waiting period or vesting schedule
• Flexible vacation policy that enables you to take the time you need to rest and recharge throughout the year
• 12+ weeks of fully paid parental leave
• Annual L&D stipend and opportunities for continuous training and development
• Discretionary annual performance-related bonus

To apply, please send your resume to Jasmine Williams:  jasmine.williams@bytraject.com