--- title: GatherUp - Back to School for Digital Marketing Agencies - Free Virtual Event description: Join us for a three-day virtual back to school conference for digital agencies. Learn from our expects to prepare for the ever changing landscape of local search and marketing. image: https://go.gatherup.com/hubfs/202409%20-%20Back%20to%20School%20for%20Digital%20Agencies%20-%20Email%20Banner%20-%20No%20CTA.png --- [![54167171-0-GatherUp-Logo-1](https://go.gatherup.com/hubfs/54167171-0-GatherUp-Logo-1.svg "54167171-0-GatherUp-Logo-1")](https://gatherup.com/) # Catch Up on Our Back to School for Digital Agencies Event! ### Watch the recordings now! Missed the live sessions? No problem! Now’s your chance to access the session recordings from our highly anticipated Back to School for Digital Agencies event. Whether you couldn’t attend or want to revisit the expert insights, these recordings are packed with actionable strategies to help your agency grow and thrive. What You’ll learn: ✏️ Stay Ahead of Local SEO Trends   💼 Maximize Revenue & Client Satisfaction    🔧 Enhance Your Agency’s Offerings 📈 Scale Your Agency for Long-Term Success Watch now and unlock the potential for your agency's growth! ## Agenda ### Day 1 - September 24th ## Opening Keynote 12PM ET | 9AM PT - 15 minutes Welcome Keynote     Join us for our opening keynote where we discuss the future of local marketing and trends for brick and mortar businesses.  Presenters: - Michael Yules, CEO, GatherUp - Mél Attia, VP Marketing, GatherUp ![Michael Yules Mel Attia](https://go.gatherup.com/hs-fs/hubfs/Michael%20Yules%20Mel%20Attia.png?width=365&name=Michael%20Yules%20Mel%20Attia.png "Michael Yules Mel Attia") ## 1PM ET | 10AM PT - 45 minutes Boost Your Business Reputation: a Study of 23k Businesses In this session, we will dive into an extensive analysis of 23,000 businesses to uncover the influence of reputation management on their customer satisfaction scores, Google Business ratings, and beyond. Presenters: - Mel Attia, VP Marketing, GatherUp - Steve Hartman, Product Marketing Manager, Fello ![Mel Attia & Steve Hartman](https://go.gatherup.com/hs-fs/hubfs/Mel%20Attia%20%26%20Steve%20Hartman.png?width=365&name=Mel%20Attia%20%26%20Steve%20Hartman.png "Mel Attia & Steve Hartman") ## Day 2 - September 25th ## 1PM ET | 10AM PT - 45 minutes ## Maximizing Holiday ROI with Social Media - From Start to Finish Learn with Sendible's Anthony Benavides and Tamara Biljman to elevate your holiday social media campaigns. Discover Tamara's strategies for running campaigns from Halloween to New Year's and learn how Anthony addresses challenges for optimal outcomes. Presenters: - Tamara Biljman, Content Lead, Sendible - Anthony Benavides, Head of Sales, Sendible ![Anthony Benavides Tamara Biljman](https://go.gatherup.com/hs-fs/hubfs/Anthony%20Benavides%20Tamara%20Biljman.png?width=365&name=Anthony%20Benavides%20Tamara%20Biljman.png "Anthony Benavides Tamara Biljman") ## 2PM ET | 11AM PT - 45 minutes Local SEO Fireside Chat with Darren Shaw of Whitespark Darren and Matt will discuss the latest changes with Google and the newest signals that you need to pay attention to when optimizing your Google Business Profile listings.  Presenters: - Darren Shaw, Founder and CEO, Whitespark - Matt Saeger, VP CX, GatherUp ![Darren Shaw and Matt Saeger](https://go.gatherup.com/hs-fs/hubfs/Darren%20Shaw%20and%20Matt%20Saeger.png?width=365&name=Darren%20Shaw%20and%20Matt%20Saeger.png "Darren Shaw and Matt Saeger") ## 3PM ET | 12PM PT - 60 minutes Pricing and Packaging Your Services (including AI)  In this practical session, we will walk agencies through how to package and maximize revenue for their services.  Presenters: - Ian Clark, author of Monetize, founder of Crescendo Consulting ![Ian Clark](https://go.gatherup.com/hs-fs/hubfs/Ian%20Clark.png?width=365&name=Ian%20Clark.png "Ian Clark") ## 4PM ET | 1PM PT - 45 minutes Smart Selling Strategies: Boost Your Revenue and Grow Clients Efficiently Learn from Mor @ DemotoClose.com and Jonathan @ GatherUp, on sales strategies to expand your existing accounts and adding new ones.  Presenters: - Mor Assouline, Founder,  DemotoClose.com - Jonathan Raab, Director of Sales, GatherUp ![Mor Assouline and Jonathan Raab](https://go.gatherup.com/hs-fs/hubfs/Mor%20Assouline%20and%20Jonathan%20Raab.png?width=365&name=Mor%20Assouline%20and%20Jonathan%20Raab.png "Mor Assouline and Jonathan Raab") ## Day 3 - September 26th ## 12PM ET | 9AM PT - 45 minutes How Searchers Behave on Google - Insights Gained In this session, Mike and David of Nearmedia will discuss the unique findings of their consumer behavioral research and how agencies can leverage these learnings around the impact of the SERPs, key decision factors and reviews on consumer choice.  Presenters: - Mike Blumenthal, Nearmedia - David Mihm, Nearmedia ![Mike Blumental and David Mihm](https://go.gatherup.com/hs-fs/hubfs/Mike%20Blumental%20and%20David%20Mihm.png?width=365&name=Mike%20Blumental%20and%20David%20Mihm.png "Mike Blumental and David Mihm") ## 2PM ET | 11AM PT - 45 minutes Regaining Trust: Lessons Learned from Losing an SEO Client  This isn't a bragging session, they are not afraid to share their missteps. Colan will share real stories of lost clients and the changes they made to prevent that from happening again.  Presenters: - Colan Nielsen, VP Local Search, Sterling Sky ![2-2](https://go.gatherup.com/hs-fs/hubfs/2-2.png?width=365&name=2-2.png "2-2") Copyright © 2024 GatherUp® [mailto:chris@bytraject.com](mailto:chris@bytraject.com)