Back to School 🍎
For Digital Marketing Agencies
Free 3-day virtual conference to up-skill and get ready for 2025
🗓️ When? September 24, 25 & 26
🕐 Time? 12PM to 5PM Eastern - 9AM to 2PM Pacific
📍 Where? Your computer
Save Your Spot Now!
Join us for our first virtual conference tailored for Digital Marketing Agencies that work with local businesses and offer local marketing services.
✏️🍎 What you’ll learn during this event:
- Gain insights into the changing Local SEO landscape and prepare for the future
- Learn best practices for packaging your services to maximize revenue and client satisfaction
- Discover new tools and techniques to enhance your agency's offerings
- Explore growth strategies to scale your business successfully
Agenda
Day 1 - September 24th
Opening Keynote
12PM ET | 9AM PT - 45 minutes
Welcome Keynote: The Future of Local Marketing
Join us for our opening keynote where we discuss the future of local marketing and trends for brick and mortar businesses.
Presenters:
- Michael Yules, CEO, GatherUp
- Mél Attia, VP Marketing, GatherUp
1PM ET | 10AM PT - 45 minutes
Boost Your Business Reputation: a Study of 23k Businesses
In this session, we will dive into an extensive analysis of 23,000 businesses to uncover the influence of reputation management on their customer satisfaction scores, Google Business ratings, and beyond.
Presenters:
- Mel Attia, VP Marketing, GatherUp
- Steve Hartman, Product Marketing Manager, Fello
Day 2 - September 25th
1PM ET | 10AM PT - 45 minutes
Maximizing Holiday ROI with Social Media - From Start to Finish
Learn with Sendible's Anthony Benavides and Tamara Biljman to elevate your holiday social media campaigns. Discover Tamara's strategies for running campaigns from Halloween to New Year's and learn how Anthony addresses challenges for optimal outcomes.
Presenters:
- Tamara Biljman, Content Lead, Sendible
- Anthony Benavides, Head of Sales, Sendible
2PM ET | 11AM PT - 45 minutes
Local SEO Fireside Chat with Darren Shaw of Whitespark
Darren and Matt will discuss the latest changes with Google and the newest signals that you need to pay attention to when optimizing your Google Business Profile listings.
Presenters:
- Darren Shaw, Founder and CEO, Whitespark
- Matt Saeger, VP CX, GatherUp
3PM ET | 12PM PT - 60 minutes
Pricing and Packaging Your Services (including AI)
In this practical session, we will walk agencies through how to package and maximize revenue for their services.
Presenters:
- Ian Clark, author of Monetize, founder of Crescendo Consulting
4PM ET | 1PM PT - 45 minutes
Smart Selling Strategies: Boost Your Revenue and Grow Clients Efficiently
Learn from Mor @ DemotoClose.com and Jonathan @ GatherUp, on sales strategies to expand your existing accounts and adding new ones.
- Mor Assouline, Founder, DemotoClose.com
- Jonathan Raab, Director of Sales, GatherUp
Day 3 - September 26th
12PM ET | 9AM PT - 45 minutes
How Searchers Behave on Google - Insights Gained
In this session, Mike and David of Nearmedia will discuss the unique findings of their consumer behavioral research and how agencies can leverage these learnings around the impact of the SERPs, key decision factors and reviews on consumer choice.
Presenters:
- Mike Blumenthal, Nearmedia
- David Mihm, Nearmedia
2PM ET | 11AM PT - 45 minutes
Regaining Trust: Lessons Learned from Losing an SEO Client
This isn't a bragging session, they are not afraid to share their missteps. Colan will share real stories of lost clients and the changes they made to prevent that from happening again.
Presenters:
- Colan Nielsen, VP Local Search, Sterling Sky
