10:00–10:30 AM ET
Opening Keynote — Future-Proofing Agencies: Winning in the Age of AI + Authenticity
Speaker: Michael Yules
Consumer expectations are shifting fast, and agencies that fail to adapt will get left behind. In this keynote, industry leaders share how AI, local SEO, and authentic reputation management are reshaping the landscape—and what you must do today to stay indispensable.
10:45–11:15 AM ET
Session 1 — Rethinking the Agency Model: How AI Is Redefining Value in 2025 Research
Speakers: Nicholas Petroski
AI is changing how agencies operate, compete, and deliver value—and leaders are rewriting their playbooks to keep pace. In this session, we’ll unpack how top agencies are using AI to streamline operations, sharpen strategy, and reimagine client value. Walk away with fresh perspectives on what’s possible and practical in the AI-powered agency landscape
11:30 AM–12:00 PM ET
Interactive Lab #1 — Reputation Rescue Workshop
Facilitator: Matt Saeger
Fake reviews, harsh complaints, and messy profiles can tank client trust. In this hands-on workshop, practice spotting review spam, drafting compliant replies, and turning negative experiences into second chances.
12:00–12:30 PM ET
Session 2 — Future-Proofing Your Google Business Profile: Strategies for 2026 and Beyond
Speaker: Claire Carlile
Google is reinventing local results with AI, new surfaces, and stricter policies. Learn a forward-looking GBP strategy that pairs always-on content, review recency, and data hygiene—so your clients stay visible, trusted, and measurable.
12:45–1:15 PM ET
Break / GatherUp Office Hours
Hosts: Matt Saeger & GatherUp CX Team
An optional “ask-me-anything” on SGE/AI Overviews, zero-click realities, and measurable tactics agencies can use to drive results.
1:00–1:30 PM ET
Session 3 — Navigating the Minefield: Advanced Google Business Profile Issue Resolution for Agencies
Speaker: Brad Wetherall
AI-powered search is transforming how local customers find businesses. Explore zero-click search, GBP updates, and AI overviews—and how agencies can adapt strategies to keep clients visible in the new search reality.
1:45–2:15 PM ET
Product Keynote — Reviews, Listings & Stats: Your One-Stop Autumn Tune-Up
Speakers: Alexia Platenburg, Josh Sholder
Get the first look at GatherUp’s newest release—built to help agencies cut work hours, boost client visibility, and win more accounts. Featuring live demos and an agency case study.
2:15–2:45 PM ET
Interactive Lab #2 — Listings Sprint: 3 Optimizations You Can Scale Across Clients
Facilitator: Jonathan Raab
Bring a Google Business Profile or listing and leave with three optimizations you can replicate across dozens of clients. From categories to attributes to visuals, this rinse-and-repeat checklist drives results at scale.
3:00–3:45 PM ET
Session 4 — Local Search in 2025: AI Overviews, Zero-Click & What Agencies Must Do Now
Speakers: Darren Shaw, Celeste Gonzalez, Victoria Begg
Suspensions, duplicates, and disappearing reviews can derail campaigns and erode client trust in a heartbeat. This advanced clinic teaches you how to triage fast, assemble evidence that gets results, and communicate like a pro—so you resolve issues quickly, prevent repeat fires, and strengthen your agency’s reputation.
